SEO Simplified: The 2 SEO Fundamentals


You ran an exhaustive web analysis and the financial forecasts showed that there was considerable potential for your business ... Great! So how do you get your website on the first page of search results for the keywords identified in your analysis? In this article, we’ll go over the basics of SEO, through the two main aspects: On-Site optimization and Off-site optimization.

On-Site Optimization: Your Website.

On-Site Optimization is the first thing to do when you start conquering a new web market. Unlike other aspects of SEO that can be improved continuously, On-Site optimization is one of those things that only needs to be done once when it's done right. However, it is nevertheless essential to make Google understand who you are, what you do, and ultimately, to obtain the sought after rankings. To simplify the subject, we divided it into three parts.


This component consists mainly of ensuring that your site does not have a page structure that could slow down or stop the ranking progression. Other aspects of what we consider the structure include internal links, website security, upload speeds, and mobile responsiveness.


The role of content keyword presence in rankings has often been overestimated. Nevertheless, although they do not have as much impact as many believe, it's important to use the right keywords in the right places and the right number of times to get the maximum benefit and avoid being penalized for over-optimization.


Metadata is used to define the elements of your site. The three main types are descriptive, structural and administrative. They are used to define items such as titles, summaries, authors, keywords, page controls, creation dates, file types, rights, certificates, and other technical information.

Off-Site Optimization: Linkbuilding.

Link building is at the heart of SEO. It's about accumulating properly structured links from verified authoritative sites. Every link to a website counts as a "vote". In simple terms, Google ranks websites based on the quality of the site and the number of "votes" it has accumulated. The number of "votes" (or links) required to reach the first page of a keyword's search results depends on where the "votes" come from and the competition of the keyword in question. Linkbuilding is the process that allows sites to conquer their market and stay dominant. Again, to simplify things, we divided it into four segments.

Social Signals

Social signals show Google that you are alive. On their own, they do not have much strength in terms of ranking, but they act as potentiators for other efforts. They are issued when users interact with your online content. Shares on Facebook are among the most common "signals".


We see indexes like bookmarks left through Google. These are sites and profiles used to publish your business description, links to your website and to your most popular social media accounts. These sites must themselves be authoritative to transmit significant power. Indexes should not be confused with the indexing of your site’s own pages, which refers to Google reading your site and making it readily available for search results.


Citations are used to publish information about your business, but with a special focus on "georanking." This concerns the ranking on the maps displayed in the search results page and directly in the Google Maps application. These sites must all support the inclusion of NAP data (name, address, phone number) and ideally have a Google Maps map module.

Guest Posts

Guest posts are articles published on websites with strong authority. They provide durable and well-structured links to your site. These "guest posts" are published on existing, active sites that have been meticulously chosen for the relevance of their content to your industry and for their own exemplary SEO optimization.

In other words...

It's all about making Google understand who you are, what you do, and continually reminding it that you're the best at it.

A few quick facts about Google

  • 93% of online experiences start with a search engine.

  • 91% of people do not go on the second page of the search results.

  • Every year, at least 2 billion searches are done on Google (more than 5.5 billion per day).

  • Over the past 17 years, the number of searches has increased by 200,000%.

  • Google is one of the most popular companies with a valuation set over $ 600 billion US dollars

More calls? SEO is possibly your solution.

Each project is unique and requires in-depth analysis. Book a free call to discuss your goals, our way of doing things, our case studies and to find out if your industry is hiding an untapped web potential for your business.